Elizabeth Franklin is a seasoned technical sales engineer and entrepreneur with a couple decades of experience driving value-engineered HVAC solutions for commercial projects. Armed with a Bachelor’s degree from Cumberland University, she has partnered with top manufacturers and collaborated closely with engineers and contractors throughout the Greater Nashville Area. Over six years on the ASHRAE board—including a term as Chapter President—she’s demonstrated visionary leadership and a knack for uniting industry experts around innovation. Frustrated by the status quo, Elizabeth joined forces to for a new venture to deliver customer-first HVAC systems tailored to each client’s unique needs. Passionate about efficiency and sustainability, she empowers businesses to optimize comfort and performance on every project.

 

Jim is a veteran of the U.S. Air Force turned HVAC entrepreneur, bringing over four decades of technical expertise and leadership to every venture. As Senior Sales Engineer and Vice President of Sales at REA, Inc., he has driven revenue growth and engineered bespoke HVAC solutions for commercial clients across the Greater Nashville Area for the past 16 years. Earlier in his career, Jim has founded multiple companies, proving his ability to build and scale successful companies from the ground up. His dual background as a civil engineering technician and mental health specialist in the USAF gives him a disciplined, people-first approach to project management and client collaboration. Passionate about cutting-edge HVAC technologies and business success, Jim delivers value driven, results oriented solutions that help organizations optimize comfort and performance.

 

Mark is a licensed Professional Engineer with a primary engineer stamp and over thirty years of hands-on experience designing and optimizing complex mechanical systems. His deep well of technical knowledge spans commercial HVAC, energy efficiency, and sustainable building solutions—ensuring every project meets the highest standards of performance and reliability. A seasoned traveler, Mark has lent his expertise to installations and renovations across North America bringing global best practices back to local clients. Known for his collaborative approach and meticulous attention to detail, he transforms challenges into efficient, cost-effective outcomes. Whether mentoring junior engineers or leading multidisciplinary teams, Mark combines unwavering professionalism with a passion for innovation to drive lasting success.

 

Alice is an established marketing specialist with a proven track record of crafting innovative campaigns grounded in robust data analysis. She excels at both outbound and inbound strategies, developing events, advertising initiatives, and content that drive customer acquisition and retention. Leveraging her proficiency in AutoCAD and SolidWorks, Alice collaborates with engineers to transform technical drawings into compelling visual assets. Her unique combination of marketing acumen and technical precision ensures campaigns are creatively engaging, technically accurate, and poised for measurable growth.

 

Steve is a proven practitioner Accounting Executive with nearly fifteen years of expertise in driving the production of accurate, timely, and insightful financial statements. He oversees all aspects of financial reporting, budgeting, forecasting, and audit coordination, ensuring compliance and transparency across the organization. Passionate about process improvement, Steve implements efficient workflows and leverages cutting-edge accounting systems to deliver actionable data for strategic decision-making. As a collaborative leader, he prioritizes mentoring and developing his team—celebrating promotions and watching his staff apply their skills to advance both their careers and the company’s goals. By balancing technical rigor with a people-first approach, Steve fosters an environment where precision and professional growth go hand in hand.

 

Tyler is an accomplished specialist warehouse and parts manager who has overseen the handling and inventory of millions of dollars’ worth of construction equipment with pinpoint accuracy. A former Marine, he leverages military discipline and an acute eye for detail to implement robust inventory controls, streamline parts procurement, and minimize downtime. In his role, Tyler coordinates inbound and outbound shipments, manages vendor relationships, and deploys warehouse management systems to ensure real-time visibility of stock levels. He also leads and mentors warehouse teams, setting standards for safety, efficiency, and continuous improvement. Passionate about operational excellence, Tyler consistently delivers the right parts, at the right time, keeping projects on schedule and within budget.